e.thirteen Limited Colorways Program Launches May 7, 2007

This year, e.thirteen will begin releasing special limited edition colors of their chain retention systems under the banner of the e.thirteen Limited Colorways program. The first Limited Colorways color will be white and the products will be released worldwide through the e.thirteen distribution channels on May 7th. A limited number of chain retention systems will be sent to each distributor worldwide, and once each distributor sells out of the Limited Colorways, the color will no longer be available. Distributors are already taking orders, so run down to your local bike shop and place a pre-order with them for your favorite e.thirteen chain retention system in the first Limited Colorways color (the same color that Sam Hill used to win the 2006 World Championship). The following e.thirteen products will be offered in the Limited Colorways program: 32 Special STS SRS SRSW LG1 SRS Wearplate Kit LG1 Wearplate/Conversion Kit 32T Supercharger 36T Supercharger 40T Supercharger (All chain retention systems will be offered in both the ISCG Old and ISCG 05 mounting standards.) The following distributors will be participating in the Limited Colorways program: BTI (USA) Quality Bicycle Products (USA) Cycles Lambert (Canada) Norco Distribution (Canada) Yodo Distribution (Canada) B. Sport (Chile) Fritz Wittich Gmbh (Germany) Fun Fancy (Japan) Indian Summer Ltd. (Switzerland) Iron Horse Italia SRL (Italy) KRD Imports (New Zealand) Norco Australia (Australia) Silverfish UK (United Kingdom) The next e.thirteen Limited Colorways color will be released later this year. Stay tuned to the e.thirteen website for updates on the Limited Colorways program. e.thirteen components is a small, rider-owned and operated company that strongly supports dozens of grassroots races, series, contests and other riding events all over the world every year. Founded in 2001, e.thirteen's innovative, functional, simple and lightweight chain retention systems have made them a world leader in this category, and the choice of top pro and amateur riders and mechanics alike. They support a worldwide distribution network and take great pride in offering devoted customer service. www.e13components.com